Be Relentless Project

Benefiting: iEmpathize
Mar 1
Hosted by:iEmpathize
March 1, 2014 at 8:00am to
October 20, 2016 at 1:00am
Goal: $330,000
$247,111 4 75% Complete

Campaign Details

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65 days to set a world record... 
65 days to help us tell the world.

On May 5, 2014, Norma Bastidas, a fearless survivor of sexual violence, abuse and addiction, shattered the Guinness World Record for longest triathlon—running, biking and swimming 3,762 miles (6,054 km) from Cancún, Mexico to Washington D.C. as her stand against human trafficking.  This incredible journey was made to empower survivors everywhere, proving that one’s past doesn’t have to dictate one’s future.  And educate the world about sexual violence and human trafficking, and inspire action to end this modern-day incarnation of slavery.

“Ultras are tough, both physically and emotionally, but the challenge is only temporary. After I finish an ultra, my life goes back to normal, but survivors have to keep overcoming huge challenges every day of their lives.” - Norma Bastidas

There are more slaves today than ever before in history.  Exploitation occurs when a person or group of people take advantage of another person’s vulnerability in order to obtain personal gain.  Human trafficking—one of the most severe forms of exploitation—is modern day slavery.  Exploitation is a multifaceted issue that affects all levels of society worldwide.  Vulnerable children are specially targeted. 

Be Relentless is the documentary film that followed Norma for every step of her grueling journey, capturing every step of Norma’s record-breaking expedition across two countries.  Norma’s story is also that of a survivor.  In addition to Norma’s story of triumph, Be Relentless tells the stories of other survivors, victims and their advocates in both the United States and Mexico.  Through these stories and through Norma’s persistence, Be Relentless proves that everyday people can make an extraordinary impact in seemingly unchallengeable issues.

“I believe Norma not only accomplished an extraordinary athletic feat but her goal of empowering survivors as well.  It’s also inspired people everywhere to work to achieve their goals, regardless of what their pasts hold.  When the documentary is finished, it will continue this mission and also educate people about the issue of human trafficking.  Be Relentless will call the world to action to fight the issue.” 
—Brad Riley, director of Be Relentless and president of iEmpathize.

Human trafficking is acknowledged as the fastest growing crime business in the world, impacting hundreds of thousands of men, women, and children.  Mexico and the United States take part in this business—tens of thousands are exploited for financial gains in and between our two countries every year.  

Be Relentless documents Norma’s epic achievement to shatter a world record and the barriers that hinder legislative and social engagement surrounding this issue.  The film will serve as a platform to educate and engage the public, industry leaders, and legislative influencers on the under-recognized issue of child exploitation, and inspire a binational response to eradicate the victimization of children. In addition, proceeds will benefit iEmpathize’s ongoing prevention efforts, as well as the projects that empower and reintegrate fierce survivors like Norma.

iEmpathize plans to screen the documentary widely, both in the United States and Mexico.  In Mexico, the screenings will be tied to the launch of the nation’s first human trafficking hotlines by Polaris Project. Proceeds from the documentary will go to scholarship funds for survivors.  

“Our bi-national network of policy makers, educators, relief workers, filmmakers, and survivors is committed to bringing the world’s attention to this issue, to inspire and empower change.  Be Relentless is designed to unite people in two nations like never before in the fight against human trafficking.”  —Brad Riley, director of Be Relentless and president of iEmpathize.

Every day for 65 days, Norma fought the battle of a lifetime against exploitation.  And the journey isn’t over.  The commitment of every sponsor also brings us one step closer to our goal of finishing Be Relentless, and eradicating human trafficking. 

Now it’s our turn—how will you Be Relentless in the fight against human trafficking?

We knew that our next project needed to have a broader impact, reach an expanded audience, engage multiple sectors in multiple countries, and spread Norma's message to entire world. Norma's record-breaking triathlon allows people everywhere to focus on the solution instead of the problem, thereby encouraging them to consider their role in ending sexual exploitation and modern slavery. 

Want to Be Relentless, but can't support us financially at this time? 

Please consider taking these simple steps and joining Norma as a relentless warrior in one of the greatest human rights battles of our time:

  • Keep an eye on the documentary film, Be Relentless at 
  • Follow Norma on Facebook and Twitter
  • Change your Facebook profile photo to the Be Relentless logo. 
  • Tell your friends and family that countless people are being sold against their will right now in backyards across the U.S. Then, tell them about Norma's incredible journey to end it, and ask what role they could play in this movement.
  • Share this link with your friends and family using Indiegogo's share button. Ask them to share it with their friends. 
  • Learn more about Be Relentless and iEmpathize's additional anti-human trafficking campaigns.
  • Break a world (or local) record of your own or complete a triathlon in the name of human trafficking victims and survivors. If Norma can, so can you.

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